Rom Brafman
Co-Author, Sway: The Irresistible Pull of Irrational Behavior

Rom Brafman is a psychiatrist from the San Francisco Bay area. Along with his brother, Ori Brafman, a renowned organizational expert, he has co-authored several books, including Sway: The Irresistible Pull of Irrational Behavior. Based on new research from the areas of behavioral economics, organizational behavior, and social psychology, Sway challenges the way its readers think about the decision making process.

Rom Brafman will be speaking at USC Upstate as part of the school’s campus-wide PREFACE first-year reading program, including cultural events, readings, and exhibits.